This is a problem with anything rooted in nerd culture in particular because nerds, in their nature, obsess over the franchises they love to an unhealthy degree. That’s what being nerdy kind of is about, unashamedly being in love with franchises and genres, and that’s why you see such outrageous outcry.
Like the Pokemon Nerds when they found out they were targeting the casual audience with the Pokemon games coming in November by remaking Yellow and tying it into Pokemon Go (despite the fact they literally said in the same stream that a proper sequel would be out next year) they feel threatened that their thing is being used to get FILTHY CASUALS.