Just as an alternative viewpoint, I’d be very wary of insoles and trainers designed to correct your body’s natural set up. For most people neutral trainers will be absolutely fine and likely lead to less injuries (start messing with your feet and the problems move up your legs as your natural gait is being artificially altered).
Loads of people would be absolutely fine without the £100+ pair of correctional shoes they wear, but there’s a multi-billion $ industry whose focus is convincing runners they need them.
As noted upthread, one of the worse things is big, cushioned heels. They promote heel-striking, which is not what you want. Trying running a few strides barefoot or jump off a couple of steps barefoot. You soon see/feel how your feet/legs run and absorb impact naturally. Anything that steers you away from that has the potential to make you less efficient and promote injury, imqhho.