what’s annoying is that you’ve really got to do your research before you buy anything, which you shouldn’t have to do. racism and colourism is so rife in the beauty industry, some of the biggest selling brands have a really shocking range of colours.
a good thing with the internet is that there are loads of genuinely helpful, non-white bloggers and vloggers ‘swatching’ items. there’s an app now that provides swatches exclusively for women with darker skin, and i think i remember coming across a subreddit in which someone had compiled a spreadsheet that listed popular foundation shades alongside the youtubers and bloggers that use them.
like i said, many brands offer so few foundation shades, but also because of shop space, a lot of colours that are sold globally aren’t sold over here, because of what they deem ‘british’ to be. also, its a lot harder to get a foundation match if you don’t match the shades available, or can’t even attain a sample or bottle of foundation to try against your wrist.
there was a trend recently, started by one of my all time favourite beauty blog/vloggers to try and get bigger youtubers to buy and use products from black-owned cosmetic brands. these brands tend to offer the best quality lipstick and eyeshadow, because they’re formulated with inclusion in mind, which translates to them using high-intensity pigments.
