Obviously it’s Vice so maybe the whole thing is ironic and even getting irked allows them to roll out the McBain GIF.
But mainly it’s the peculiar framing. I’m a live and let live guy but this seems to basically be chastising me for not believing. It’s like the doorstepping Jehova’s Witnesses of the Astrology world.
Probably this is all the fault of Dawkins making anyone who just tends to like science seem like some kind of bigot