Aye, they certainly want to distance themselves from being an indie rock publication. Though it’s not a definitive trend. Broken Social Scene don’t really hold much pop cred these days, but they’re BNM in spite of that. Fleet Foxes aren’t exactly hip young music but they’re still hyping them. But they are sticking to their niches.
I think here, one notable thing is that she’s stepping into pop territory. And as defenders of that territory, it’s possibly a backlash from P4K to say, well it can’t be as good as Lorde, Taylor Swift etc.