In very general terms, the use of a registered trade mark by a third party is much easier to justify (in certain circumstances) if itās a word mark like āMANCHESTER UNITEDā. Most of the āfair useā type of defences donāt apply to logo type trade marks (happy to give a more detailed explanation if anyone wants, but thought Iād get banned if I did it here).
Man U also have to contend with the fact that they havenāt objected to FMās use of Man Utd / Manchester United for more than 25 years, so would be considered to have acquiesced to such use (which is also a defence to trade mark infringement). Man U wouldnāt be seen to have acquiesced to the use of the club logo though, because FM have never used this. So, if Man U can get a ruling that states that FM have to use the official club logo when the word āManchester Unitedā is used, they could then force FM to take a licence for the use of the logo and/or assert greater control over any such use.
I assume this is the end game, but I havenāt read the pleadings or anything, only media reports, so could be talking rubbish. Seems to follow though. Basically just incredulous that even in the best case scenario and they win, Man U have decided to risk the potential public opinion shitstorm that would come with being known as the club that forced FM to change its business model