Was at a tech conference t’other week and among other things there was a lot of chat about voice activation tech. Apparently Siri/Apple stuff is way, way, way down the bottom of the league in terms of sophistication, recognition, connectedness etc
Consensus seemed to be that Amazon has the best hardware & google has the best software
There was a tech/marketing bod from some Nordic hotel chain and they had done a pilot thing whereby they kitted up one hotel suite with an Alexa that they had hacked and hooked to their own hotel’s (digital) services and offered the voice activated suite at a discount price to willing participants and she was all like ‘everyone totally loved it …and the data we got from it was just incredible’
So yeah, it’s creeping in