Specifically, reputations that cling on in such a way that the person in question continues to have their name attached to creative works as some sort of arbiter of quality despite the combined weight of years and years of dire output that would sink lesser persons. Catchy title, I’m sure you’ll agree.
I’m obviously thinking of M. Night Shyamalan whose name still seems to be stamped across his films, like one of those red APPROVED stamps.
Shyamalan was a joke a few years ago, they started hiding his involvment in stuff like The Last Airbender and After Earth (which were both terrible anyway). It’s only now he’s back to making decent low-budget films that people seem to like him again.
I think Lucas now has a negative reputation - anticipation for the new wave of films was increased due to the fact that he was not involved in any meaningful way
This is probably the one. His reputation was secured by his first two films, so it’s largely irrelevant how good or bad his others have been, his name will be all over them like a trademark. (Note: haven’t seen any Tarantino films for years, they might be fantastic).
I see what you’re implying, but I’d argue the opposite - if much of Bowie’s post-1983 work was done by anyone else, and was judged on its own terms, it wouldn’t sink these hypothetical careers but raise them.