From the same website as above:
GINGER
South Shields’ guitarist, singer and songwriter who formed and led The Wildhearts
“To be honest, there was never any such thing as Britrock. It was a desperate attempt by some magazines to cash in on Britpop, but the bands didn’t feel it, and the audience didn’t really feel it.
It wasn’t a term that crossed over to the mainstream media, but it was pushed by Kerrang and maybe other rock magazines. Of course, the fact that most of the bands had nothing really linking them other than being British rock bands rather doomed it.