There’s a London based band called King Salami & the Cumberland Three who do this. (If anyone watched “UK’s Best Part Time Band” on television a couple of years ago, they came second - but had the last word at the end of the series.)
When they do it it’s in a song where ever instrument gets quieter and quieter and then BAM! they go back into the song and everyone jumps up again and has no choice but to dance rather than stand still. In that way it is effective.