Bit of a fail going on here.
From the bottom of a photo-story page about a Brum hospital:
Hmmm. What does it say when I click through to that information page?

And from the Q&A linked to from that page:
I get that the BBC isn’t getting paid for displaying these links, but advert(orial)s ought to be easy enough to filter out, even without the implied human review for editorial merit. Especially when the Birmingham Mail are actually (credit to 'em) being honest about what the content is.