#3554

if any more of my better sellers end up in Tesco this week I will probably need to start selling kombucha for a living

4 Likes
#3555

sorry to hear man :frowning:

6 Likes
#3556

Get on the hard seltzer train. Sorry to hear this man

1 Like
#3557

Good day to bury the lead!

#3558

Seriously??

#3559

Heard Tesco are doing kombucha from next week…

Seriously though this makes sense actually seen a couple of pubs with more “mainstream” craft selections offering VC this week. So thought they must have got a distribution deal

2 Likes
#3560
  • sorry I meant this to be far more light-hearted than it reads! if Overtone end up there this week however…
1 Like
#3561

they at least gave retailers a heads up of sorts this morning (it’s on twitter now)

1 Like
#3562

Wild … I guess things have escalated in craft beer generally over the last 2 years and weirder things are becoming more and more normal (still remember the first big Tesco announcement and it including, gasp, an actual sour??). But that said, and even knowing how popular they clearly are across the country, they can’t help but feel like my little weird unknown brewery still - so this is kinda bizarre

#3563

They must be contract brewing too

1 Like
#3564

Lol I think my partner broke this as it was in our local

2 Likes
#3565

now announced officially:

have it on good authority there’s another big-ish name announcing tomorrow lol

1 Like
#3566

Think that reads quite well tbf, though obviously I bet plenty of breweries said similar stuff before they sold out/watered down quality etc

Though imagine if they’d done it as a Lidl/Aldi exclusive instead, that would have been fun

#3567

Shudders

Screenshot_20210415-085204~2
Screenshot_20210415-085204~21080×701 60.1 KB

3 Likes
#3568

This is a really interesting article, tbf. Nails the tension between being a small brewer and an expanding business without sounding preachy, “it’s not you, it’s me” or gfy to anyone who disagrees. “The bigger the dream, the more important the team” is genuinely fucking awful, though. A phrase that should be catapulted into the sun without further ado.

8 Likes
#3569

Doesnt talk about how they plan to brew the Tesco numbers and amounts they were selling to trade.

I would have guessed they were nearing capacity pre-corona

1 Like
#3570

everything brewed by brewdog. its the future.
theyve got the space vacated by overworks!!

#3571

Is overworks done?

#3572








10 Likes
#3573

Think they pretty much confirmed everyone bar one person who originally worked there had left, and the facility was way too big and they were reducing it greatly.