I can confidently say that the Treehouse beers I had were easily some of the best I’ve ever drunk, in terms of intensity and vibrancy they were just superb. Is that package good value? Eh, maybe not, but considering what I might pay for a third of a similarly sought after beer in a bar, it’s probably not that unreasonable. Can’t foresee a point where I’d be able to drop that much on cans, but if I had mates to split it with for a nice evening together, it doesn’t seem outrageous.
I agree that the quality of UK beers is close enough that render this largely moot though, but god I’d love to drink some Treehouse again.