Yep, I read it. Fascinating, I thought, and certainly something that has terrifying potential. The examples quoted in the article just seemed like sensible usage of personalised advertising, to me.
And you mention the usage of this data once in government. I think our governments should be looking at data like this. They always try to understand the demographics and create policies that appeal, and this is just looking at micro-demographics. It definitely creates dangerous possibilities to target adverts, news, etc to people based upon what you know appeals to them, regardless of what actually happens in actuality.
