I didn’t explain correctly - I didn’t more worthy causes, I meant those who are truly bringing sexism to the beer scene. Bars for example that condescend women because they think they’ve never had a beer before or lads who ask for the male bartender because they think the female bartender doesn’t know what she’s talking about. Seen it happen.

Yeah but you are saying more worthy causes there. Those things should definitely be challenged as well as not instead of stuff like this.

1 Like

You see, I really struggle to believe this, because they keep doing things like this over and over again. It feels to me like they come up with an edgelord idea and then try and come up with a way to ‘justify’ it rather than the other way round.

There it is.

You work with an absolute gaggle of cunts. Cannot believe the shit you have to put up with.

3 Likes

Then why donate any money at all? Why not just go full troll?

I can see your point because their “craziness” often just gets in the way of everything else.

Because this is a great way of getting publicity with a story that could just be a misjudged campaign “we mean well, honest”. It’s only their history that suggests to me it could be deliberate.

1 Like

True! Maybe I’m too naive and conservative - if it was my multi-million pound company I wouldn’t want to be potentially pissing off 50%+ of the world and losing customers. A risky game to take in this social climate with everything that’s come out - which lends me to think they’ve just got it terribly wrong

Yeah. My dad always gets a bit misty eyed when he remembers the Christmas day family ritual of all the blokes buggering off down the pub to get absolutely clattered while ‘the ladies’ cooked dinner.

Women weren’t even allowed to become members or the social clubs I used to go to as a teenager. Annoyed with myself that I supported those places looking back.

not sure if anyone can speak portuguese but my gfs sister runs a beer blog and wrote something about a female beer brewing group http://www.bemybeer.com/goose-island-sisterhood/

quite cool, guessing there’s similar stuff like this happening everywhere

2 Likes

Yeah there used to be a ‘liberal club’ in my hometown not even sure women can be ‘full’ members even now but people would flock to it for cheap booze.

I went because they had 2 snooker tables, a pool table, 2 darts boards, 1.70 pints and a monthly meat raffle. All pubs should be like this, minus the disgusting sexism.

1 Like

Billion dollar* companies don’t make decisions while drunk, on a whim. They have teams of people who workshop this shit, do market research, analysis, business planning, consultants, the whole shebang. If I’m being generous, this was the nugget of a good idea that got filtered and tweaked by all those layers until it became the mess it is. But the whole “we’re ker-azy punks” thing is absolute nonsense and always has been.

*According to them

Having spent some time on beer Twitter / Facebook today, I can safely say the worse part of this is not tone deaf or faux-progressive this campaign is, it’s how it’s still enough to make the fucking prats of the world come out and shout about the partiarchy is a myth, the pay gap doesn’t exist, and BrewDog are giving into SJWs and becoming cuck feminists.

I always take a lot of joy in pointing out that women invented beer.

4 Likes

Using the fight for equal pay as a marketing tool and limiting the donations to a one off gimmick product is fucking horrific.

Genuinely don’t think Brew Dog care about the bad press though, they’ll have realised this backlash. Vile place.

I have now heard about this and would like to add my outrage to the pile but am also thirsty for a deliciously punk IPA.

Been thinking about this comment of mine. Craft beer is basically set up by rich kids, or posh kids, or people who have scadded loads of cash from high end jobs, yet us wafty libtard snowflakes fucking lap it up like we are fighting the system.

I might switch back to the Fosters.

That’s certainly true in a lot of cases. But, especially in the early days of the craft scene, smaller breweries were set up in opposition to large corporations, with a focus on locality, sustainability, putting back into communities etc. But yeah, you can’t really separate any business from the systemic issues of capitalism.

2 Likes

Craft beer and indie are basically interchangeable as a discussion!

2 Likes