Yeah, pretty much this.
If it’s a choice between a Brewdog and, say, Peroni / Kozel as it is in my local, then it’s a no brainer.
The beers are fine, better than most.
The whole marketing schtick is pretty tiresome though and I would probably not want to spend too much time sharing space with people that buy into it - but that’s the no different to anyone that really buys into, say, dancing whilst cooking.