I would be surprised, but pleasantly so, if this became a mainstream news story.
I think there is a portion of craft beer drinkers who will vote with their wallets to avoid BD, but lets be honest, BD stopped going after those customers a long time ago, so I’m not sure how it will impact their bottom line.
Fuck knows how the equity punk thing works, maybe a total condemnation from them would cut through, but I get the impression too many are zealous fanboys in the company’s image.