They came to my design firm once asking about a free pitch. We had to decline anyhow because of other clients but wouldn’t have done it for free. Presumed there were only about two or three agencies in the running, as tends to be the unwritten rule. Know via friends of at least a half dozen, none of who won anything from it.
I remember one of my friends agencies tweeting how proud they were to launch the Lone Wolf spirit as a can. And a week later, another agency proudly showing off a new design of it.
God knows how many people they work with / use / drop.