I think the same thing about all of these articles that treat Leave and Trump voters as zoo exhibits, educational how-do-we-reach-these-apes that are really just excuses for the metropolitan types who read them to gawp. It’s that fucking idiots have always existed in our country. Sure they aren’t quite as outright about their bigotry; their homophobia is now ‘concerns’, their wogs and darkies have evolved into proxy issues about immigration and Islam. But that’s because the left fought a relentless culture war against them, positive action which made them grudgingly give up ground.
And that to me is key - it’s never been about trying to capture these people’s votes, about persuading them with rational arguments. It’s about getting as many other people as possible to vote against them. And for that you need to make a positive case for something, rather than define yourself by not being them, an entreaty to authority and the status quo, which is what Clinton and the Remain campaign did. In a world gone as badly to shit as this, that no longer works. They may be horribly fascinating to us, but there’s a limit on how much there is to be gained by putting arseholes underneath the microscope.