I had a colleague who was obsessed with the S&D forums and he lost it when I told him I knew someone who worked there 
Plus, @1101010 was talking to us once about writing in our jobs and what a copywriter does, and Joe was like “well for example I’ll edit the letters pages, and write the email newsletters about what’s coming in the next issue” and Theo instantly replied “Why? If they’re S&D readers surely they’ll already know?” at which point I had to leave my desk and go to the toilet to laugh out loud for a full 10 minutes