Quit many years ago but smoked from about age 12/13 to 20. Always had a thing against Lamberts, I think they were seen as cheap and nasty. It was Marlboro Lights in the early days, then Regal / Embassy, Bensons then a break as I quit for a bit. Then in Uni I mixed things up quite a lot, Regals again as I thought they gave me less of a cough. But I quite liked the rugged US cowboy look of Marlboro Reds, Lucky Strike and Camel. Yes, their marketing and image did get me smoking them. Also did rollies for a while, Golden Virginia or Drum.
No idea what people smoke now.