Did it for my current bike. Saved some money, but I’m a bit meh about it.
Bought from a local bike shop. A Genesis, in a sale. But the bike shop said they’d make zero profit, (cos they pay the same price through Freewheel that the public sees, or something) , so wouldn’t sell it at the sale price if i was buying via the scheme (which is their prerogative). So the agreed price ended up being the mid-point between the sale price and the list price, significantly eroding the point of using the scheme in the first place in this instance. Saved a few quid overall, but nothing significant.
The whole ‘you don’t actually own it’ smallprint thing is really quite offputting, even if it is basically irrelevant.
The whole thing feels a lot like a convoluted PR exercise rather than a genuine part of an attempt to facilitate cycling to work, tbh.
Was looking at the ebike loans, but they seem to have closed that now.