Similar to re-titlings (a staple of the original wave of video nasties also) is re-badging films from serious psychological thrillers to scholcky genre fare via a cover change. These often end up in the same supermarket bargain bins as ^those haunted house flicks.
One of my faves from recent years, Absentia. Original cover - wow, look at all those film festival appearances. Must be a serious film…

Right, it’s now in Poundland - no one is going to sit through 90s minutes of soul searching about a fucking tunnel. Let’s ramp this shit up a bit…

Another one I’ve banged on about on here, Cheap Thrills. Original cover - ooh, that looks upsetting…

Supermarket time? Fancy watching a knock about comedy this evening? Wait a second - why has this got an incredibly bleak downbeat ending…
