following on from the above, i think there’s a fairly interesting conversation to be had around beer pricing - obviously central london craft beer places are just obscene, as places like the Stormbird etc. are able to charge far less for the same product in zone 2.
but the way in which places like Craft Beer Co. literally price their beers based on ABV (think this is just for cask but strong keg beers also still cost more than weaker ones generally) and the recent boom of £6 cans of DIPA does beg the question - why do stronger beers automatically cost more? do they actually cost more to make?