She’s kind of the fall guy for Comic Relief here - if it was with Unicef or Oxfam, she’d probably not have had as much criticism, but it’s only a year since CR were called out very publicly over the Ed Sherran, Tom Hardy and Eddie Redmayne films (amongst others). This looks like more of the same, as if they’ve taken nothing on board.
It’s probably not fair that she’s ended up personally in the line of fire, but CR need to get much smarter about the optics of their annual campaigns.