Absolutely done by your Primark comparison.
(It’s nicer that all that wanky blue shit but at the same time so dull.)
You have made quite the error here
I guess it really does work. Maybe.
Can you explain the four Boots logos. Are those the logos through the years or something?
Oh sorry, the dates were barely legible on the images on my phone. Crazy they’re all identical
they’ve gone away from the lowercase that has plagued all tech companies
still shit obviously
Serving up 90s unthreatening corporate realness,
They are not identical at all!!!
was the pitch ‘the same but slightly shitter’
No, that’s for the Lib Dem election pitch.
Wheeeeeeeeeeeeeeeeeeeysatire
the last one is much easier to draw with a biro tbf
You’re right, @hip_young_gunslinger’s lot shrunk the bar on the “t”.
If I was them I would simply have made a very realistic looking human face that was spread open like a book with paper thin cross-sections of the human head as the pages and Facebook would be written in brain juice below
Exactly! Devil is in the detail
I was being sarcastic.
Shit A and K.
There’s a full breakdown here, it’s actually quite fascinating if you’re a typography nerd, whether the final effect is worth the effort is up to you (our redesign is a lot more comprehensive than the stuff Boots did, which relies very much on their heritage):
https://robclarke.com/work/boots/
Le koi
First one is the best there
As people have pointed out there are bound to have been huge meetings about the curvature of the A or that stupid K and honestly if this wasn’t a clue to the people making it their lives have no purpose I think theyre missing something
