! High Importance

Just whacked one of these bad boys on an email. Felt like a right dickhead.

Ever do it

  • Yes with no shame
  • Yes with shame
  • Never do it
  • Do it when absolutely vital and feel like a monster
  • Other (specify)

0 voters

Did it for the first time ever yesterday

Last High Importance email I got was about a deadline of 12 Feb 2020 which is not particularly important and does not need a three month run up.

Personally think clicking the big red ! should result in a mild electric shock delivered through the mouse.

Fucking hell, you sound like you haven’t been on countless, pointless training courses. Something can be of high importance but not urgent:


Didn’t really read all of your post. Why should I?


It is neither of those things.

It’s there for a reason. I use it when there’s a reason.

TBH I’m not sure anyone in my company abuses it.

Please see edit.



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I always worry about “Urgent, but not important”

Please try not to.



Very sparingly. But when it needs doing it needs doing.

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I clicked other, as I have no need to send emails with this but would really enjoy doing it.

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Like it when i get low importance emails.


On receiving an email tagged high importance…

  • Better jump to it!
  • Studiously ignore it for longer than a regular email in a passive aggressive manner.

0 voters

I used to work for an American company where this was a widely-used convention (by pricks). They call it a “red bang”.

I use it occasionally in full awareness that everyone on the e-mail will ignore it.

I get high importance emails telling me that the 7am yoga class is cancelled. Cheers chief. I’m already at work at 7. Never signed up for yoga class. Don’t care.

Just did it myself for the first time about 20 mins ago.

We also have a Low Importance option, which clearly never gets used. Just begging to be insta-deleted

Went on a training course last week where this grid was presented as a key tool to learn and remember. Gonna blow your mind here: apparently something important and not urgent should be left for completion at a later date, while urgent but not important tasks should be delegated. Revelatory.