Emo clicks with a lot of teenagers cos emo is over the top and melodramatic, and when you’re a teenager EVERYTHING IN LIFE is over the top and melodramatic.
The Black Parade was taking emo and dialling it up to 11 by crossblending with Queen, who were an ott theatrical band already. End result was pushing the emo genre as far as it could’ve ever gone, as melodramatic and ott as was possible, ergo it killed emo as a commercially successful movement.
No surprise that so many teenagers really connected with them.
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