Well, with “charity do”, “cancelled” and “sound of the summer”, they’re intentional long runners. It’s the baiting where the comedy comes from bites of naive tweeters … you go to the replies and they’re all gifs of fisherman (haw haw, I get it - he’s hoping for bites and I’m in on the joke) or of Limmy himself from his show doing the “you played right into his hands”.
And every single damn reply in mention to charity do. We get it, you follow him too. The amount of likes on someone bursting thru the door to make the joke is quite disheartening.