Frida Kahlo has been ‘popular’/heavily merchandised for aeons by this point, the backlash of people pointing out the irony of someone who was fiercely communist and anti-Western (maybe even anti-white) becoming a lazily picked pop culture icon has come in waves and usually fallen on deaf ears.
In summary: Ché Guevara 2.0, This Time It’s ‘Feminist’
(lazy on my part to compare Ché and Frida, of course, but they share the unique experience of being completely misrepresented and commodified)