I’ve just read the ad, then strayed into Cummings’ blog for the first time.
It’s pretty terrifying stuff. He seems to be thinking at an advanced level about how to drive massive change in government. What’s most scary is that it’s not just ideologically-driven drivel, but he seems to be well-read on the latest academic developments in how things go viral, how change happens, and how mega-projects succeed or fail.
He’s constantly blowing his own trumpet, and drinking his own Kool-Aid regarding the ‘maverick genius’ narrative. But there are some surprising things in his blog. For example, here he basically admits he doesn’t care about Brexit per se, just about change via “high-leverage opportunities” . For example:
“But the fact that Cameron, Heywood (the most powerful civil servant) et al did not understand many basic features of how the world works is why I and a few others gambled on the referendum — we knew that the systemic dysfunction of our institutions and the influence of grotesque incompetents provided an opportunity for extreme leverage.”
I also annoyed myself by finding some of it amusing, e.g.
“a large section of the best-educated have effectively run information operations against their own brains to convince themselves of fairy stories about Facebook, Russia and Brexit…”
The lesson I take from this is not to underestimate the cunt.