This is it, intit. In terms of neutral sentiment the media poison the well for Liverpool by gushing about them relentlessly and more or less informing the public that they should be rooting for them. That’s fair enough if it’s someone like Leicester, but Liverpool are a large, successful football with a vociferous fanbase who have spent pots of money on their team (asset stripping clubs like Southampton as they have). Nobody likes being told they love a squid.
Add to that the widespread United fanbase, and the fact all most fans want from other clubs is pure schadenfreude, I think the sentiment of the country pulling for Klopp’s Kiddiwinks is as wildly overstated as the last time we were told about it.