I’m really keen not to get too wanky with all this, it’s important for my personal brand to remain as much of an “everyman” as possible that’s why I’m sticking to the down-to-earth Pret A Manger for the time being.
I guess time will tell whether or not I accelerate to full-blown wankiness once the experiment concludes but I have to say, the discussions this morning are making me hope that doesn’t happen…