The twitter.com using members here may have noticed a strange phenomenon on their timelines in the last couple of days. Posts (or ‘Tweets’) from seemingly random users that you don’t follow which criticise the standard of fry (or chip) available in KFC. Keen-eyed users will then have spotted that they are being promoted by the official KFC Twitter account!
Why would KFC be paying to promote other people’s tweets criticising one of their products? What could this mean?
My hypothesis is that KFC are going to be improving their fries (or chips) in the next few days or weeks and this is a kind of ‘below-the-line’ marketing strategy ahead of the change.
Could be that, might be as simple as the fact that they know their market position so realise that this sort of publicity isn’t really going to harm the brand, but is the sort of thing that will go viral. Pretty clever either way.
At this point I think the Colonel is nothing more than a figurehead, quietly despairing at what the company has become, but too weak to do anything about it.