Buckle up guys, it’s time for a bit of thought.
The twitter.com using members here may have noticed a strange phenomenon on their timelines in the last couple of days. Posts (or ‘Tweets’) from seemingly random users that you don’t follow which criticise the standard of fry (or chip) available in KFC. Keen-eyed users will then have spotted that they are being promoted by the official KFC Twitter account!
Why would KFC be paying to promote other people’s tweets criticising one of their products? What could this mean?
My hypothesis is that KFC are going to be improving their fries (or chips) in the next few days or weeks and this is a kind of ‘below-the-line’ marketing strategy ahead of the change.
Got any thoughts on any of this?