I got a D in GCSE Business Studies so maybe I don't grasp the marketing strategy of deliberately not having enough supply to meet demand, but the how the heck did selling all the NES Classics on pre orders and never manufacturing any more make sense as a business model?
I was lucky enough to snag one via amazon by keeping an eye on its pre order button after it was announced.
Remember the Wii? Also got one queuing outside ASDA from 4am in December 2006, started work at HMV in september 2007 and from then until I left in July 2008 they were hot cakes / hen's teeth. And that was Nintendo's most commercial successful home console!
And now with the Switch, wonder how they will play this one - produce enough to sell the current demand or generate more demand by making it unavailable?