I don’t know for certain but there’s usually quite a bit of inertia from experts toward a team until it gets past the first round of the playoffs (not that this is necessarily smart, given the eagles went from a losing record to Super Bowl last year I think)
Rams have astounding team on paper but the commentators will question whether they have the mentality of yer Patriots, Steelers, Packers, etc. - last year was the first time they got to the playoffs in over a decade and then they blew a very winnable matchup against a lopsided Falcons team (who were underrated imo)
Having said that I have seen some people predict us for the Championship Game or even Super Bowl and we have the mentality of a wet towel atm.