The libertines.is the one they really backed and all the bands that came after. They became synonymous with the movement. So when suddenly The Enemy and Pidgion Detectives were headlining their volumes it was clear they were fucked!
And there lies the problem: “I’m not interested in putting anybody into the magazine who doesn’t have good hair and good shoes’. It doesn’t matter how good the music is, I can’t get excited about a band that doesn’t look good.”
The scene became about image over music. Bands were signed on the bases of how they looked. Many far too young to have properly developed their voice. Just churning out crap to have more posters to put on people bedroom wall
That bit was full Nathan Barley
Just checked in to make sure it’s still a fully packed and steaming Shit Suitcase. It is.
I think when you gave up on NME largely depends on how old you are. The late 90’s and early 2000’s were the absolute nadir of music in recent times for me, every week the NME was championing a band as ‘the next Nirvana’ and it was like the boy who cried wolf, this week Cay are the future of music and it just sounds the same as everything else. I actually missed decent bands because I got so bored of them saying “no this lot are the next Nirvana - no this lot!” but I gave up when I finally relented and got The Strokes first album. Never a more appropriate album title in the history of music than ‘Is This It?’ because that was exactly what I was thinking all the time I was listening to it. I’ve got into loads of great bands since but that was when I gave up with the NME. So I missed the Libertines hype, seeing them now just makes me laugh really because it comes across like an attempt to create an aura around a band like with The Clash / Smiths / Stone Roses or whatever, but with a much shittier band.
Just to stress again that I’m not just an old git who says ‘it was all better in my day’ because I am still buying new music but it’s been a long time since I bought anything because the NME said so. It just seemed so transparently trying to create a new scene so often they ran out of names to give them, New Wave of New Wave and all that nonsense.
I think the NME was bad in the early 00s but it was influential. For teenagers in particular
This actually sprang to mind earlier today. It was pretty desperate stuff.
Yeah that’s sort of what I was saying it does depend on your age a bit; I don’t have any memory of that Libertines era because I’d given up on it by then. I think we do all have our period where we think of it fondly though.
I think in the late 90s early oughts it was actually pretty good, looking back on their albums of the year it is very proto-ATP type stuff they liked, I do remember at the time how dead music seemed which is a shame because looking back that wasn’t the case, maybe I just wasn’t paying attention to reviews of things I’d not heard of. It was definitely the strokes/mcnicholas era where it turned to trash.
I seem to remember at the time they were really championing at the drive in and they suddenly split up and it seemed like they rushed to the strokes to fill that void. I wonder what the alternate time line where atdi never split up would have been like, nme championing emo and post-hardcore in its tabloid fashion
Paraphrasing a comment written by someone else from years ago: When did the NME turn shit? When you turned 18.
Don’t think it’s true though, it completely changed circa 2002-03
I kinda agree but the NWONW was early 90s (I still remember that SMASH cover) and the Strokes were 10 years later and I read throughout that period so there MUST have been something good in the meantime, surely…
But I definitely remember the first time Strokes appeared in it and I thought “this is odd” and I definitely remember the “new Nirvana” thing… Hello, the Vines…
Sounds was still always the best anyway (old man alert)
I can remember Jet being on the front cover and being touted as the next Oasis. Real bottom of the barrel scraping stuff, they had this desperate scatter gun approach of proclaiming every new band as the next big thing. They were petrified of missing out on something so everything had to be hyped to the max. Proper haircuts, proper tunes and all that shite.
The Strokes and Libertines debuts are both great though
The thing around the late 90s is that even if that stuff was in there, all the covers and lead articles seemed to be going to the likes of Travis, Stereophonics and Keane. Same went with Melody Maker of that era and even Kerang were putting Travis and Stereophonics on their covers on occasion.
It felt like an era of the music press being led by whatever guitar music was in the charts rather than seeking out and championing anything.
I actually read it like this first
this article is getting quite the rinsing on twitter
but I’ve gotta say, Zane Lowe & MTV2 are just as much to blame
NME/CMcN overinflating their own role in what 100s of kids were doing without their approval or permission
It’s kinda mental that they did this. The bands that my mates were in were basically aping this stuff, and it was kind of awful - one of my mates got kicked out of his band for not dressing up enough for a gig. The press really have a lot of power over us, don’t they