Been thinking a lot about this article. As you’ve pointed out, it’s infuriating that Labour have gotten stick for austerity measures, when the Tories have been the one to implement them.
Whereas the Tories are very good at blaming Labour for things they haven’t done, Labour are very bad at blaming Tories for things they have done.
Why those messages fail to resonate… I’m not sure, but the apathy that become an issue in the later-Blair years (e.g. politicians don’t care about the north, all politicians are the same), has then turned to anger during austerity.
Places like Darlo do typically vote Labour, but in recent years that hasn’t been out of optimism. I’m making a bit of an anecdotal leap here - but its a begrudging vote, and more to keep the Tories out than belief Labour will actually change things for the better. I think there’s a case to be made that if there wasn’t that apathy/anger in a lot of typically-Labour constituencies, there would have been fewer votes for Leave. A lot of those voters used as a Leave vote to say they were unhappy with the parliament’s-status quo, not fully considering that it was a mis-aimed attack.
Hopefully those voters still vote Labour, but using Scotland as an example - they might not. Insane to think that just over 4 years ago Labour regularly had 40-50 seats there, but due to complacency they’ve been entirely wiped out and there’s no indication the party is ever going to try and get them back.
So Labour should put the effort into maintaining their heartlands? That makes sense, but first-past-the-post counters that by saying, if they’re your heartlands it’s inefficient to spend resources there and instead you should focus on swing seats. Unfortunately, that bottles up resentment in those neglected communities, creating generations of people brought up feeling ignored. After years of that, it’s pretty difficult to reverse. Especially as once you’ve become the opposition there’s little Labour can do to fix things, and the party in power, i.e. the Tories, definitely don’t care about those constituencies because they’re opposition heartlands and it would be a waste of resources for them to even try and get a foot in. Again, first-past-the-post is to blame.
Not sure where I’m going with this. I need a pint.