dunno who [person] should be but I think we need a rule to refer to about this kind of thing
[person]'s law of content: if it seems odd or just bad, consider the possibility that it was intentionally done badly or weirdly in order to generate discussion on social media
edit:
definitely remember reading a great article about how the most discussed content isn’t good or bad it’s controversial
controversy is half way around the internet before quality has got it’s pants on
something like that