Sorry if there was a lack of clarity. The point I’m getting hung up on here is that they’re marketed as a think that will save you money (although careful wording means they never say that outright). But the only way to save money on energy (side from swapping provider) is to use less of it. And it doesn’t take a smart meter to know that you do that by turning the thermostat down, lights off, etc. Various pieces of research and surveys have confirmed that the net benefit of smart meters is very much not proven (and certainly not to the degree that’s implied). And the tech is underwhelming. Older versions have been basically non-functional from day one. Etc.
Basically, I think that better gains could be had from energy providers being required to have massively improved website dashboards to interrogate monthly use before we get on to the issue of minute by minute energy use updates which are of very limited use.
Also, there’s a surveillance issue and a shift in the balance of power from consumer to provider. Whereas the opposite message of empowerment is being pushed. True empowerment would be state ownership of energy companies.
Can’t stand that heycar one with the bearded guy aggressively acting the eejit whilst driving around a multi storey car park. I always expect the bit where he lets the pedestrian cross to end up in full scale carmaggedon.
Trying to think which is the more hilariously dumb ‘kids eat your vegetables’ ad at the moment - the one with Barcelona players or the one which says that vegetables are aliens trying to conquer the world (‘eat them to defeat them!’)
Irksome that the Zwift ads attached to the ITV 4 Tour de France coverage use the Chemical Brothers track Go when Go Outdoors already used it very recently for their ad.
I can’t find it online, but the whole earth creations peanut butter lads are sponsoring team gb which is fine
But the advert has athletes in which is fine
But they’ve stylised them by shrinking their body but keep g their head large, which means the unfortunate choice that they all look like they suffer dwarfism
My main gripe with the ITV4 adverts is that every ad is for a donkey sanctuary or the goat protection league or some other animal charity and my dog doesn’t like seeing other animals on his telly.