There’s a little bit about their business model in this piece from a few years back. I imagine the key thing is the lack of affordable housing contributions, which would also explain the restrictions on living in the Borough. Presume the nature (1 bed flats only) means there won’t be contributions for schools that you might get in a bigger and more mixed scheme. I’d also imagine, much like student housing providers, they also go for ‘difficult’ bits of land that other developers would be hesitant to work with.
I think it’s really interesting, anyway. One of the biggest issues with our housing industry is that its dominated by a very small number of firms and there’s very little innovation. I also think that anything that improves housing choice is a good thing.