Hello everybody. Some of you may remember that I am an enormous fan of the cereal Kellogg’s Start, a sort of hexagonal shaped multigrain cereal with a sweet coating and satisfying crunch. Recently however it’s become increasingly difficult to find it in any of the supermarkets I normally go to.
Yesterday however, I was in Waitrose Holloway Road and noticed this Cars 3 cereal that was also by Kelloggs and was extremely similar looking to my beloved Kellogg’s Start, they couldn’t possibly have rebranded my favourite grown-up cereal for active adults into a Pixar tie-in for children could they?
I purchased a box to find out and the answer is, no, they haven’t. The Cars 3 cereal is very disappointing, the coating is sweet but it doesn’t provide the same gloss that the Start coating does and as a result the cereal goes soggy quickly taking the “satisfying crunch” aspect out of the equation as well.
Pictured below are the respective cereals, you can understand why I made the call I did right? The mystery aspect of this disappointment is what the hell are Kellogg’s playing at? It seems like they’ve cocked up a batch of Start and have rebranded it as a film tie-in to cover their mistake or something?