Barely read the article but I did read the headline.
What would you like to rent? Would you like to live in an empty box and then every morning get delivered what you need for that day only to have it all taken away again when you get into bed (you could rent your bed for a longer period of time)?
Once when playing charades or whatever with one of my stupidest friends he had to act out being a “shrew” and he flapped his arms as if they were wings as he thought shrews were winged animals.