I like the way NJPW tends to do finisher spam (when they do it) - saving it for the truly big matches, lots of the spam is countered as a tease to build tension, certain finishers are protected in a highly consistent way and are guaranteed to be the ending, and not basing the entire match around it. WWE has finisher spam on throwaway PPVs, there’s little consistency, and when you’ve got two moveset limited ‘five moves of doom’ guys like Cena and Reigns facing each other it was sadly inevitable it’d quickly devolve into what we saw.