I think Farmfoods fills that gap better, real bog standards like cheap frozen veg and meat. Iceland is trying a bit too hard with fancy / branded / gimmick stuff. Brings in sales though.

We always used to get Farmfoods leaflets through the door yet I have never seen one of their shop.

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I haven’t seen a Farmfoods since I left Ashford.

My wife did a temp job at the Farmfoods head office for a few weeks. Kept getting phone calls from confused old folk who’d seen the advert for the similarly named Wiltshire Farm Foods and wanted to subscribe to Ronnie Corbett approved meals on wheels.

Yes Tesco and morrisons have a ‘convenience store’ brand (which in Tesco’s case is now their preferred model for future developments), but asda don’t. It will make for an interesting exercise in analysing divestment opportunities when the commission inevitably ask for that.

Morrisons shut all their convenience stores a couple of years ago because they weren’t making any money.

Asda have their smaller ‘Supermarket’ branded stores though which serve a similar sort of purpose. Mostly old Netto stores they bought after they went bust a few years back.

Unfairly overlooked.

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fastest growing part of the market

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aha, I didn’t realise they had stores like that (they don’t up here in Scotland, where they are exclusively GIANT warehouses which sit next to a B&Q or similar.)

which part is?

small foot print, convenience, impulse shop

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There’s a small ASDA on Deptford High St, it’s weird.

What about online?

These chumps are all running scared from Ocado.

the cost of investment is large, plus the looming threat of amazon fresh or what have you… would need to be brave to take that on.

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It’s the way we’re growing

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absolutely. Tesco have pulled the plug on a huge number of sites that were earmarked for development on monster retail parks, in favour of the small- medium size stores.

That does sound weird. Like when you see the wimpy in Kilmarnock and it’s just so wrong (but also obvs so right). :sob::rofl:

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not sure how this will work in practice… if its just buying power so that they can squeeze suppliers (which is what todays news is focusing on) or if you’ll have a Sainsbury’s distro centre supplying nearby Asda shops etc :man_shrugging:

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I didn’t realise the My Local stores had been sold off and closed, but yeah, ASDA have a lot of old Netto sites that are under 2500sqm.

I think there might be a streamlining of distro and logistic services, but they’ll try and keep it as seperate as they can. But who knows.