It’s that second wave that’s the problem. I meant it is just weird and disturbing to watch so I think the immediate reaction is just “how did this get made” reasonable shock. But after that you get everyone who’s reacting and trying to get RT’d/embedded by the Guardian or whoever in the hope of fame.
(Although in Kiri’s case she’s already high profile enough I’d just put it down to comedians throwing ‘edgy’ stuff at a wall like they do.)