I mean I’m being coy because it really only works at its best when it comes up before the film you’re about to watch and catches you completely unawares.
If you have been to the IMAX recently you’ll definitely have seen it and will know the insanity of which I speak.
The Rolex stronghold on the BFI IMAX is wild. There was an “advert” for the history of the oyster (whatever that is) which I swear lasted a full 5 minutes for a couple of months earlier in the year. This Zendaya one is much more palatable.