Standard 35mm prints, of the sort that you now have to seek out at specialist screenings but which used to be standard in every cinema, is roughly equivalent to 7k. So yeah, bit of a con.
Or rather, cinemas now having downgraded all of their screens (in order to get rid of actual human projectionists) now selling as a bonus something that is objectively worse than the technology that used for most of the 20th century.