The 'impossible burger'

beef
nobeef

#1

This new ultra-beef-like veggie burger.

Apparently it’s a mixture of potato and wheat, coconut fat, Japanese yam, vegetable broth, xanthan gum, sugars and amino acids and a key protein called leghemoglobin. Sounds…er…yummy.

As a vegetarian who hates the taste of meat this is obviously not for me.


#2

absolutely pumped to try one of these bitches. they sound loooooovely


#3

I’d try one.


#4

According to the company, the Impossible Burger uses 95% less land and 74% less water than a conventional burger. The greenhouse gas emissions generated in creating an Impossible Burger is 13% of that of a beef burger.

That’s impressive. With figures like that, I wouldn’t see it as a food for vegetarians, I’d see it as a food for meat eaters.


#5

Sounds interesting but surely would’ve made more sense for a meat eater to go and taste it. An endorsement that it tastes exactly like meat is pretty meaningless coming from someone who hasn’t eaten meat for 30 years innit


#7

yep - “We sent a vegetarian to see if meatless burgers can convert carnivores”

GOOD SCIENCE GUARDIAN!!


#8

this sounds ace!
EXCITING!


#9

Please get this in my life!


#10

It would be interesting to hear about costings. Even estimates from the company would be useful.


#11

It’s the elephant in the room innit, the fact that it’s not mentioned at all suggests it probably costs an absolute fortune


#12

Leg hemoglobin?


#13

At NY burger restaurant Momofuku Nishi it was priced at $12, which equates to about a tenner. How does that compare to the usual upmarket burger place?


#14

That’s really impressive. If that’s a retail price that makes the producers a profit, why aren’t they ramping up production of this thing? I’m sure loads of retailers would be keen.


#15

Maybe a deliberately low loss leading price to encourage a large demand that will keep that price via large orders?

It doesn’t make much sense otherwise, no.


#16

Ah a gut-destroying combo of coconut fat, yam and xantham gum. Will prob taste great though.

Those same ingredients are what the tasty vegan cheese replacements are made of, and they make a good chunk of people including me pretty sick.


#17

Yeah, that’s why I said “if”. I imagine it isn’t at the moment.


#18

There is tasty vegan cheese? The stuff I’ve had has always been abominable. :mask:


#19

I’m all for this. Looks great.


#20

They should just replace meat with this and not tell us.

Have a few ‘farms’ that are for display but it’s actually just a pretend front and in the back is just a lounge for the cows.

Then in like 15 years be like guys you haven’t actually been eating meat and by that time no one can really argue


#21

I feel bad for you, son