Apparently it’s a mixture of potato and wheat, coconut fat, Japanese yam, vegetable broth, xanthan gum, sugars and amino acids and a key protein called leghemoglobin. Sounds…er…yummy.
As a vegetarian who hates the taste of meat this is obviously not for me.
According to the company, the Impossible Burger uses 95% less land and 74% less water than a conventional burger. The greenhouse gas emissions generated in creating an Impossible Burger is 13% of that of a beef burger.
That’s impressive. With figures like that, I wouldn’t see it as a food for vegetarians, I’d see it as a food for meat eaters.
Sounds interesting but surely would’ve made more sense for a meat eater to go and taste it. An endorsement that it tastes exactly like meat is pretty meaningless coming from someone who hasn’t eaten meat for 30 years innit
At NY burger restaurant Momofuku Nishi it was priced at $12, which equates to about a tenner. How does that compare to the usual upmarket burger place?
That’s really impressive. If that’s a retail price that makes the producers a profit, why aren’t they ramping up production of this thing? I’m sure loads of retailers would be keen.