The Metro becomes newspaper with the biggest print circulation


#1

I don’t really know what that means in real terms of people reading but it’s beating off :wink: the Sun and the Daily Mail

http://pressgazette.co.uk/national-newspaper-abcs-metro-climbs-above-the-suns-total-circulation-as-mirror-and-telegraph-titles-post-double-digit-drops/

On the web side, the Mail is losing people while the Metro and Sun’s website is gaining.

Newspaper’s eh?

I think the last time I heard circulation the Mail was meant to be about 9 million so this seems quite surprising.


#2

Let’s see if this works:

Publication Total print circulation (Feb 18) Year-on-year % change Bulks
Metro (FREE) 1,472,437 -0.25
The Sun 1,465,000 -7.98 118,334
Daily Mail 1,294,214 -11
The Sun on Sunday 1,244,702 -9.2 118,253
The Mail on Sunday 1,084,563 -12.97
London Evening Standard (FREE) 886,615 -1.16
The Sunday Times 742,705 -5.88 85,044
Daily Mirror 567,418 -19.04
Sunday Mirror 488,609 -20.18
The Times 430,119 -2.48 89,942
Daily Star 392,020 -10.91
The Daily Telegraph 374,719 -18.06
Daily Express 359,691 -7.54
Sunday Express 311,330 -6.84
The Sunday Telegraph 297,379 -16.64
i 254,117 -4.4 60,342
Daily Star – Sunday 237,369 -8.24
Sunday People 194,824 -17.93
Financial Times 178,899 -2.92 27,638
The Observer 178,660 -2.7
The Guardian 149,524 -3.25
Sunday Mail 139,638 -15.98
Daily Record 131,802 -14.18
Sunday Post 123,196 -13.47 538
City AM (FREE) 91,095 0.39
Website Daily Average Unique Browsers (Feb 2018) Year-on-year % change
Mail Online 13,516,050 -13.16
Metro 2,674,191 56.32
The Sun 5,108,004 15.81
Trinity Mirror Group – Digital 9,268,774 -0.24

Nice, the cut and paste of tables on this forum is now pretty swish!


#3

13 million reading the Mail’s website every day, no wonder we’re doomed.


#4

The Metro and the Mail are the same aren’t they? I don’t know how much crossover there is in personnel, but it’s the same company in the same office, etc.


#5

Down 13% year on year though! Progress (Yes, the Sun’s is up.)


#6

Yup, they are the same parent company. Obviously the Metro has a different user spread so it doesn’t quite aim for the same full racist demographic.


#7

I get my news from DIS (18% YoY change)


#8

The circulation of the Daily Mail has never been 9 million. Maybe you’re thinking about readership, or website traffic?


#9

“Newspaper’s”


#10

No one employs sub-editors these days…


#11

It’s a special reference to the newspaper’s “eh”, GP. Don’t you know anything?


#12

Should free papers count? People only read them on commutes. I see piles of them at bus and tram stops and in bins. I’d be surprised if more than 20% of them were read.

As it goes, i think they’re okay. On a par with the iPaper. Didn’t know it was basically the Mail, though.

I’d probably buy the Guardian more if the website wasn’t so comprehensive.


#13

Didn’t know the guardian readership was that low. Blimey.


#14

Agreed.

Amazed they can pay anyone


#15

It’d be interesting to find out what percentage of those sales occur outside of London and Manchester. It’s the paper i most notice people reading here by far (though south and central Manchester’s probably not representative of the whole city). Next probably the Mirror.


#16

Paper circulation =/= paper readership =/= website traffic, though.


#17

Yeah not sure. Manchester Guardian originally so maybe it has a lot of history with people up there?


#18

And won’t include web subscription but it still seems very small.


#19

Didn’t say it was.

Just from going into shops and seeing them stocked and that, presumed more people would buy/read them.


#20

Even at its mid-80s peak, it didn’t sell more than about half a million. The one that surprises me is the Times - it wasn’t until it kicked off a price war in the mid-90s that it sold significantly more than the Guardian: